How to Create Content That Makes You the Booked Out Coach

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How to Create Content That Makes You the Booked Out Coach

Business Coaching

Just a midwest mama, wife, multi 6+ figure business owner, iced coffee connoisseur & your bad B* mentor. Helping you use your energy to own your purpose & power to get PAID

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By now, we all know that content is KING. It's one of the most important parts of being an online business owner. Whether it's social media, email, blog, or podcast - content is what gets you seen, heard, and hired.

I work with my clients on content A LOT: how to make your content stand out from everyone else, how to infuse your personality into your content, and how to be the obvious choice to hire through content.

When creating content, your posts should incorporate your personality all the time. Be who you naturally are as a person (not professional or buttoned up), just being real, raw, and YOU + authority, value, storytelling, connecting, and selling.
Every single post should reflect this.

When you can write your content with all of those elements, you naturally become the "it" coach - the go-to, the obvious choice.

Here's the BIG mistake I see people making when they create content: stop asking your audience IF they need something and talk to the person who KNOWS they need it.

For example, don't say, "If you are ready to grow your business," or "If you are looking for help - I am here." This approach not only fails to speak directly to the person you want to reach but also doesn't put you in a position of authority.

Instead, talk directly to the person you help who you KNOW is ready.

This is the shift from convincing people why they should do what you teach and hire you to simply talking to the people who already want what you have to offer!

The Big Mistake: Stop Asking and Start Telling

Shift Your Approach: Speak to the Ready-to-Buy Client

Here's how we would shift this post: If you are talking to coaches who want to grow their business, use your story, authority, value, and sell.

Example:

I remember when I was just getting into coaching from VA/OBM services. I felt like an imposter, had no certification, and no real proof that coaching would work for me.

Up to this point, I had made an inconsistent $5k months but deeply wanted a 6-figure business. After 5 exhausting years of spinning my wheels, I made the jump to coaching group. $3k/12 months of working with me.

I was terrified. I had never charged this much, but I had 5 freaking years of business experience. I had grown an agency, worked with tons of clients, and had tons of testimonials.

Here's the one thing that took me from low-ticket offers, scared to sell, and barely making $5k months to making $10k months on REPEAT each month and selling $10k packages:

Embodying my next-level self. Before I was a 6-figure coach, I had to act, think, feel, and operate my business from this space. I had to get into the confidence, energy, and business moves that I would be making if I was at 6 figures.

Would I be scared to sell group coaching then? No. Would I be scared to charge $3k then? No. Would I be scared to show up and talk to people? No.

THIS is what I help my coaches do - new, aspiring, and seasoned. To not only learn how to embody your

OWN 6-figure energy, personality, and infuse it into your brand and business BUT to also sell high-ticket on repeat with a small audience. To grow and scale your business with group coaching, no ads, and no slimy sales tactics.

And since then, I have helped TONS of coaches leave their 9-5, hit 6 figures, launch groups, sell high-ticket, and grow their business.

In my coaching program, Unstoppable Coach, this is EXACTLY what you learn to do: create content and the IT brand that takes you to the next level and makes YOU the obvious choice.

Join Unstoppable Coach Now!

See how I used story, authority, value, AND selling directly to the coach who wants this and needs it now. I don't ask if you are ready or say when you are ready because the truth is YOU ARE READY RIGHT NOW!

Want a sneak peak? Get Free Access to "The Wish List Coach." In this free 3 Hour Masterclass, I am not only teaching YOU how to embody your IT factor but also giving YOU my content magic plan so you can easily create content that attracts clients.

Or if you not only want my content magic but also want to get coached by me every single month, join Unstoppable Coach.

Take Your Coaching Business from Side Hustle to Sold Tf Out Inside the Coach Academy 12 Month Group Coaching Program. Finally run your coaching business, like a business!

Stop over dramatizing your entire business and learn how to effectively run a business, run strategies, manage your mind, and make money. Stop treating your business like a side hustle, trying to please everyone, under charging, & under earning to being a CEO.
This is the exact work I have had to re-learn & implement from my first 6 figures to multi 6 figures.

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