From Friend Zone

The all in one coaching space for coaches under 6 figures who are ready to grow their biz with strategy, energetics, & rebel  bold af energy

Breadwinner energy Academy®

to f*ck you money

as seen in:

BWE Academy®
the program you join when you are done with the good girl bs 

& You are ready to build a booked-out, F*CK YOU MONEY business with content that converts, offers you're obsessed with, and your NEXT LEVEL IDENTITY. 

We don't slap trendy strategies on top of your shit mindset & hope you make money.

We build or rebuild your entire foundation.

I teach you how to become the woman who knows how to grow a business, make money consistently, and lead even if you are currently at $0. 
This is where the good girl era ends.
And the Breadwinner Era begins.

this program won't be for you if.. 

🖤 THE VIBe of this container

- You’re not ready to stand out and be fully seen
– You’re looking for a quick fix, not a full identity shift
– You’re clinging to “I’ll just follow the steps” energy instead of building from soul
– You’re not ready to launch or lead a high-ticket group program

(we teach you how to do the above but you gotta be ready to move)

If you're still obsessed with being relatable, liked, and digestible...
This is probably not your space.

But if you're ready to say goodbye to bestie energy and hello to authority, BDE, f*ck you money, and a next-level business and brand

Then you already know:
Breadwinner Energy® Academy is the space for you.

12 month access Group Program

Bwe Academy®

The Only Space You Need to Build & Grow Your Coaching Business
to 6 Figures. 

mentorship

coaching

community

3 Calls / Month

we go deep into real strategy, aligned selling, brand messaging, and energetic shifts to keep you in your CEO energy and booked out. This is your chance to get coached 1:1 & watch me coach your peers

Self Paced Library

Immediate access to trainings on niche, content, offer clarity, sales, and authority building.
You move at your pace but you won’t be doing it alone.

Member Only Bonuses

20–30% off all digital offers
First dibs + early bird pricing on exclusive offers
Surprise hot seats, pop-up trainings, and behind-the-scenes drops only for members

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Bestsellers

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Trending

jen's Picks

Bestsellers

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whats included

BWE Academy®

inside

+ community

01

We don’t build your brand before we build you.
You’ll uncover the beliefs, patterns, and behaviors keeping you stuck at $2k months and finally step into the identity of a woman who gets seen, paid, and respected.

Rewire your “good girl” programming
Step into your Breadwinner Energy®
Build unshakable confidence and conviction in your voice and offers

02

Strategy means nothing if your nervous system can’t hold more.
This is where you clean up your energy, regulate your body, and learn how to lead and receive without burnout.

Dismantle scarcity + survival energy
Create safety in your body to hold more money, clients, and visibility
Learn to sell from power, not performance

03

No more messy offers, beige content, or launches you hate
You’ll build a business that makes money now and still works six months from now.

Create one bold offer you’re obsessed with (group, 1:1, hybrid)
Learn how to structure and price it so people want it
Write bold AF content that converts strangers into clients
Build simple sales systems to bring in daily cash (no outreach required)
Build the business with the capacity, clarity, and strategy to grow into 6-figure consistency

Price will increase SOON!

Academy

$2222

one time payment

$222

12 Monthly Payments

breadwinner

it's tay

Certified Life + Biz Coach
Energy Coach + Your Authority Mentor

I started my first biz at 23 years old, 7 months pregnant, with $100 to my name, wrecked credit & no degree so of course I built my biz from trying to do the right thing, follow the steps for success.. until I did that for 5 straight years and hit burnout in a very unaligned biz. I had chased 6 figures for SO LONG but it felt further & further away. I built a business doing everything I thought I was supposed to performing, pleasing, and blending in. It worked… until it didn’t. I burned it all down to build again this time from soul, not strategy.  After that I hit 6 figures in 6 months and created a million dollar brand since. Now, I help women stop performing and start leading, so they can build wildly profitable, soul-led brands that actually feel like them.

hey, hey

what our clients have to say 

real results

Joining and working with Tay has been a game changer for me

Inside this program I have felt so supported and pushed in all the right ways. I feel like there is no way I will be allowed to fail. Tay cares so much about my success and has made me feel so capable. She also calls out my BS when needed (aka when I spiral on the same damn hamster wheel over and over) and goes DEEP when I need some extra hand holding. The extra level of personalized attention is the kicker for me. Makes me so grateful I joined. 

I joined back in February of this year and in the last seven months, my business has grown so much with Tay’s coaching. She helped me get clear on my messaging, improve my marketing strategy, got better with content creation, and I feel so much more confident showing up and talking about my offers. When I joined I only had an idea of what I wanted to do in my business, but it was almost like Tay read my mind and helped me create a high ticket group coaching program and also we came up with a couple of other product ideas so I had a full product suite. Tay has an amazing team and I love the community. I am so glad to have found Tay. 

Inside this program I have felt so supported and pushed in all the right ways

Find that role model and learn from them, because they have already tried and failed, over and over, until they succeeded. Tay is my role model and she has an incredible program that helps guide you in building a strong foundation for your own business, but more importantly, the mindset coaching that she provides is truly the key to becoming the Breadwinner of your life.
 
Joining and working with Tay has been a game changer for me. Having a leader like Tay to guide and coach you as well as the support you get from all the amazing students in the group is incredible. You won’t find anyone that cares more about your success than Tay. She’s the Real Deal!.

My business has grown so much with Tay’s coaching

Booked 6 New High Ticket Clients in 90 Days 

Tay is so present. Way more present than other coaches I’ve had (even a 1:1 coach I hired). She has held my hand through lots of emotions and mind drama.

She did teach me to self-coach and work through those thoughts and feelings on my own - but why do it alone when you have Tay and this amazing community she built?!

I built an offer that feels right for me. My mindset shifts have been my biggest accomplishment. Learning to love myself as I am. And to realize that everything I’ve been through has led me here to help others. 

I wasn’t interested in another coaching program nothing I tried before ever worked. But after joining one of Tay’s challenges, everything changed. I got more done in a week than I had in months. Her personal support, tough love, and powerful community gave me the push I needed. I’ve made more progress than ever before. If you’re on the fence—just start. You and your business need this.

The style of coaching is so different than others I’ve experienced.

I packaged my coaching program + framework into a signature group coaching offer (which felt like a huge feat to accomplish during first trimester).

I launched my offer and booked my first 6 group coaching clients in 90 days.

I have not regretted one second of joining 

I'M HERE

TO HELP YOU

AUTHORITY
SOUL LED
BIZ BUILDING

Embody Big D*ck Energy
Be less Humble
Less "relatable"
End the Good Girl Energy
& MAKE F YOU MONEY

ARE YOU READY?!

This container is all coaches or service providers adding in coaching! Yup. This is for the woman building a coaching business, especially if you want to launch (or relaunch) a high ticket group offer and be seen as the bold, go to authority in your niche.

 Is this only for coaches?

Perfect. That’s literally why this exists. You don’t “get” BDE and then join you become her inside this container. We build the confidence, embodiment, results, and brand authority that makes people PAY and PAY WELL.

What if I don’t feel like I have Big D*ck Energy yet?

If you’re making $0–$6k/month and you’re tired of figuring it out on your own yes.
You don’t need to be “ready.” You need to be done pretending you’re not.

is BWE Academy® for beginners?

Frequently Asked Questions

aka... what the old you is still overthinking but the next level you already knows.

Nope. This is group coaching, not private.
You’ll get coached directly on our live calls and supported inside Slack by me and the team. If you want private coaching, that’s available inside my high-level mastermind.

Do I get 1:1 support?

Perfect. We teach you how to create one that actually sells.
Inside the Academy, you'll build a clear AF offer from scratch that fits your lifestyle, makes sense with your skills, and helps people get real results.

What if I don’t have an offer yet?

YES. Inside we walk through creating your signature high-ticket group program and how to position, price, and sell it in a way that feels powerful and clean AF.

Will this help me create my group coaching offer?

Both. You get instant access to binge worthy trainings, tools, and breakdowns plus live support, coaching, and 1:1 feedback weekly in your audits so you're never doing this alone. (We’re here for the glow up AND the gritty.)

Is there a live component or is it self-paced?

Hell yes. Most women who join Authority are already successful at hiding. We help you feel safe and powerful AF being SEEN in your full truth and standing in your expertise without watering it down.

Can I join if I still feel scared to be seen?

We don’t do copy paste templates, fake urgency, or “just manifest it” fluffy bs coaching.
We teach you how to think, sell, lead, and show up like the woman who makes money consistently.
This is the energetic, strategic, and leadership shift you’ve been missing.

How is this program different from any other biz coaching program? 

No this is a 12 month committment because growing a business & making f you money requires time, commitment, and consistency so we give you 12 month access   

Can I join & Cancel anytime?