Not Your Modality
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Your Medicine,
Stop telling me you do tarot, embodiment, energy healing, Human Design, hypnosis, somatics, breathwork, coaching or 37 other modalities.
Tell me what the fuck you are KNOWN FOR.
umm.. yeah thats me..
for healers, Feelers, & cycle breakers & women who have STORIES & lived experience
You don't help women with "transformation."
You don't help women "become her."
You don't "empower women to step into their highest selves."
WHAT. DO. YOU. ACTUALLY. DO?
WATCH THE TRAINING NOW
Ya... we gonna fix that
“I do tarot and energy healing.”
“I help women become HER.”
“I’m an embodiment mentor.”
“I guide women into their higher self.”
“I help people transform.”
“I use Human Design, astrology, somatics, nervous system work, subconscious rewiring…”
Cool.
BUT WHAT THE FUCK ARE YOU ACTUALLY KNOWN FOR?
I asked coaches & healers to tell me their entire business in ONE sentence.
And most of them told me:
“I freeze every time I try to tell my husband what I need.”
“I left my marriage and I have no idea who I am anymore.”
“I’m exhausted trying to grow this business while raising my kids.”
“I want to speak on stages but nobody knows what I’m the expert in.”
“I’m 45, my whole life changed, and I need to rebuild.”
THAT is what people pay to solve.
Because your dream client is not waking up saying:
“I really need some mind body spirit coherence work today.”
She’s waking up saying:
oh my god yes!
Start leading with:
WHO you help.
WHAT specific problem they have.
WHAT tangible result they get.
AND WHY YOU are the ONLY one to teach this, because you LIVED IT, you EMBODY It.
One woman told me:
I"’m a birthworker, Craniosacral therapist and menstrual cycle educator: and I teach about how the nervous system, reproductive health, and relationship to the living world interrelate."
My response?
Who are these women?
Women who freeze during conflict?
Women who lost their voice in abusive relationships?
Women who panic when they have to speak up?
Women who cannot communicate their needs without shutting down?
Now we have something.
Because:
“I help women who freeze during conflict heal the fear of speaking up so they can confidently communicate what they need without shutting down.”
is a business I understand.
STOP LEADING WITH HOW YOU HELP. Your Modalities. Your Services... & start doing this
YOU'RE REALLY FUCKING GOOD AT WHAT YOU DO...
Your potential clients don't know.
The person looking for a podcast guest doesn't know.
The person looking for someone to collaborate with doesn't know.
The person who WOULD hire you doesn't know.
And they're going to gloss right over you.
I know because I just asked 78 coaches + healers to tell me what their business does.
And most of the answers?
I had no fucking idea what they were talking about.
Most sound like:
"I’m a birthworker, Craniosacral therapist and menstrual cycle educator: and I teach about how the nervous system, reproductive health, and relationship to the living world interrelate."
OR
"I help women become HER through astrology, Human Design and subconscious rewiring, so creating their dream life starts feeling inevitable
OKAY BUT WHAT THE FUCK DOES THIS MEAN? & WHY IS IT FOR ME & WHAT IS THE OOUTCOME? & WHY SHOULD I HIRE YOU....
BUT I HAVE NO IDEA WHAT YOU DO & NEITHER DOES YOUR AUDIENCE
In 55 minutes WE'RE CLEANING THAT SHIT UP
WHO THE FUCK DO YOU ACTUALLY HELP?
Not "women."
Not "high-achieving women."
Not "women ready to become HER."
Who are they?
WHAT IS ACTUALLY HAPPENING IN THEIR LIFE?
What problem are they trying to solve?
What are they Googling?
What are they crying about?
What are they fighting with their husband about?
What keeps happening that they're fucking DONE with?
WHAT DO THEY ACTUALLY WANT?
Not "transformation."
Not "alignment."
Not "clarity."
What changes in their actual life after working with you?
And then:
WHY YOU?
There are millions of coaches, healers + service providers.
There is only ONE of you with your story, what you've been through, why you do this, what you believe, what you are fucking incredible at AND the result you help people create.
BECAUSE THIS SHIT IS BIGGER THAN YOUR INSTAGRAM BIO.
- To speak on stages.
- Write the book.
- Host the podcast.
- Be KNOWN as the go-to woman in her industry.
- Build a movement.
- Make massive fucking impact.
- Make fuck-you money.
- Have a business that creates actual freedom.
And you're telling people you do:
Tarot. Embodiment. Energy healing. Human Design. Hypnosis. Somatics. Breathwork. Coaching.
And 37 other fucking modalities + you have at least 5 certifications... You are sharing your entire birth chart with people but I still have no clue what the result is, why I need this , and why I should hire you..
Your business does not reflect the life, impact, money OR level of leadership you keep telling me you want.
Because women who build the types of businesses you're telling me you want to build?
THEY FUCKING ACT LIKE IT.
They build like it. They make decisions like it.
They stop trying to be everything to everyone.
They build a business people can actually understand, remember, refer, hire, collaborate with AND platform.
And most importantly:
THEY ARE KNOWN FOR THEIR MOVEMENT.
NOT THEIR MODALITY.
✓ You're fucking GOOD at what you do, but people still don't really understand what you do.
✓ You have multiple certifications, modalities, skills, lived experiences, and ideas and can't figure out how the hell they all fit into ONE business.
✓ You know your work gets results, but if I asked 10 clients what you're known for, I'd probably get 10 different answers.
✓ You want to build beyond 1:1 without watering down your work or becoming another cookie-cutter coach.
✓ You want the stages, podcast, book, collaborations, referrals, money, impact AND visibility, but you haven't decided what you actually want to be known for yet.
✓ You're ready to stop building around your modalities and start building around YOUR MOVEMENT.
This IS for you if
✗ You want another marketing trend, content calendar, Instagram hack or AI prompt to copy.
✗ You think another certification is going to fix what is actually a positioning problem.
✗ You need to keep every modality, service, certification and thing you're capable of doing at the FRONT of your business.
✗ You refuse to get specific because "I can help everyone."
✗ You want to keep shape-shifting around every 1:1 client instead of deciding what YOU want to build.
✗ You want more visibility before you've decided WHAT THE FUCK YOU WANT TO BE VISIBLE FOR.
This is NOT for you if
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You create YOUR version. You keep 100% revenue
Tay survived things most people don't talk about out loud, turned every single piece of it into a methodology, and has spent 10 years pulling other women's medicine out of them before they could even see it themselves. Tay is a Native American Fire Keeper, psychic, and shadow alchemist who does not let you hide from what you actually carry. She's helped women uncover the wisdom hidden inside their lived experience, grief, intuition, culture, and survival, then turn it into businesses, movements, and methodologies that create choice, freedom wealth, & legacy, Tay has an uncanny ability to see what your gifts are, what is holding you back from unleashing this part of you AND build your entire business around it, in a way that works FOR YOU.
mother of 2, Built 2 multi 6 figure businesses and a 7 fig brand in the last 10 years
& Shadow Alchemist
Tay nocktonick
Indigenous business mentor
AND NO. THIS IS NOT A NICHE CLASS.
i am so in!